FICTionary is an internal knowledge sharing project where club members are challenged with writing and presenting future trends and “must know” business terms for different industries and sectors. In this section, we’re presenting a summary of some of our FICTionaries.

Digital Business Models

A digital business model uses digital technologies to develop various aspects of an organization while creating long-term value. Get to know more about its main elements, characteristics, the types used by well-known companies, and it’s strategic benefits.


A freemium model gives away basic-level services for free to try to establish the foundation for customers’ future extra-cost services. Get to know more about this growth strategy, its main limitations and benefits, existing alternatives (free-trial) and an overview of Spotify’s example.